Michael Kors Asia Pacific sales by four percent Burberry LV poor performance

Michael Kors Asia Pacific sales by four percent Burberry LV poor performance
Chinese domestic market luxury performance this year issued a profit warning presents the the differentiation BaBaoLi LV slam the brakes the earlier luxury brand Burberry.The market is worried about the prospects for luxury goods.However, Michael Kors has announced interim results.Undoubtedly inject a shot in the arm for the entire market.Michael Kors performance in the first half of this year.Achieving a net profit of 286 million euros.Representing a significant year-on-year increase of 59.5%.Sales of goods of various kinds in various regions of the world have improved dramatically.Particularly strong growth in the Asia-Pacific region.To become the company's fastest-growing region.Net sales increased by 44.7%.Analysts said.Has superior purchasing power of Chinese consumers still support the growth of the global luxury absolute main.Although the the Michael Kors interim data show its strong growth.But in fact start from the middle of August.Luxury brand is a difference in performance.The media pointed out.Specializes in manufacturing compared to the brand of low-priced products are being affected by the impact of the economic downturn.But the growth of the brand to take the high road is still good.Hermes last month raised its 2012 sales growth target to 12%.The strong growth in the Asia-Pacific region mid-year report shows.Regional growth in the first half.Asia-Pacific region is thriving.To become the company's fastest-growing region.Data display.Growth rate and yield of the Asia-Pacific market highs.The net sales of 532.5 one million euros.An increase of 44.7%.Accounting for 34.9% of total net sales.Improved by two percentage points over the same period last year.According to the briefing.Its growth is almost entirely from the retail channel.Some media said.Since the period the Asia-Pacific region driven by strong growth.The Michael Kors Chief Executive Officer PatrizioBertelli, said analyst meeting.Goal is to maintain double-digit growth in same-store sales throughout the year.As the second largest market.Net sales in Europe totaled 348.7 one million euros.Accounting for 22.9% of total net sales.The year-on-year increase of 39.1%.The report shows.The main reason is that the euro driven by continued growth in number of visitors.Types of goods.Leather goods sales rose 52%.Clothing and footwear sales were up 17% and 14%, respectively.From the geographical point of view.The Asia-Pacific region, sales rose 44%.Europe, driven by the consumption of tourists.Revenue grew 31%.Sales in the Americas rose 30%.Japan rose 34%.Multiple luxury brand sales weakness apparent weakness in sales of luxury goods reported hit the newspapers.And luxury professional researchers believe.Rather than a slowdown in luxury consumption.Rather that the luxury market differentiation.In fact.Into since 2012.Jewelry, watches, cars, luggage and other the industry multiple high-grade brand data show.The performance of the Chinese market is beginning to show signs of decline in growth has maintained for many years to accelerate the rise.This reporter has learned.The luxury brand Burberry sales in the second quarter of this year, a year-on-year growth of 18%.While the growth rate as high as 34% in the previous six months time.Lead to the Burberry the results fell short of expectations due to the Asia-Pacific market appetite.Burberry shares after the release of the performance in the London market fell 7%.The same performance in the Asia-Pacific market slam the brakes luxury goods giant LVMH Group.Although the first half of overall sales to maintain growth.China sales are rare appearance of a slight decline.Faye Wong, Cheung Kee luxury Research Center of Foreign Economic and Trade University, expert opinion, to this reporter said.Better brand awareness of luxury brands will be more resilient. 'The economy as a whole is expected to affect the sales of luxury goods.Seasonal factors is relatively less affected. The 25-year-old and 40-year-old young man in the consumption of luxury goods higher maturity level. 'Because of its overseas experience and high-end consumer experience.Plus they are able to accept new things quickly.So this consumer group is relatively mature. 'Analysts pointed out.In the case of China's economic slowdown.Short-term non-rational external conspicuous consumption of luxury goods will be subject to certain suppression.In the current view.Those more personalized, with cultural connotations and can maintain constant values.And times of luxury brands in order to win the favor of China's high-end consumers.
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